QUT School of Design

Transforming spaces in the school with a new visual identity 

PROJECT ROLE:

 

Art director and lead designer

CLIENT:

 

Queensland University of Technology's School of Design

Standing out from the crowd

A major project I completed as a Graphic Designer for QUT’s School of Design required me to create a visual identity which showcased the School’s various disciplines throughout the faculty building.

 

The existing problem was that large exhibition spaces throughout the building were not effectively being utilised and there was no consistent voice across assets to identify the School to visitors.

Mock-up_Poster_square.jpg

Mock-ups presented as part of the design process to narrow down concepts. These were designed with options for unconventional proportions and differences in the various gallery spaces. 

Finding a consistent voice 

I took on an Art Director role where I was solely responsible for designing the identity and ensuring it was a strong extension of the School’s current branding and assets. During this project, I consulted with various members of staff including the Head of School, school committees and the QUT Marketing Communications team to ensure the developing identity was suitable to all standards.

Final results

The final product was a series of large-scale posters to fit into exhibition spaces in the foyer of each level of the school. They are one of the first touchpoints for staff, students, and visitors; highlighting the community and achievements that the school is proud of.

The posters were first displayed to visitors of the inaugural 2019 QUT Design Week, where many external industry guests and researchers attended workshops at the school. The outcome has been widely commended by staff for encapsulating the School of Design brand and creating a lasting voice that can be used for materials into the future.

More work for the School of Design

The face of the festival 

Each year, the design graduates showcase their work to the public as part of the QUT Design Festival.

In 2019, I was asked to develop large-scale decal banners for the event, which would be displayed in two

main parts of the building. Once completed, these were seen by people prior to and during the festival to increase awareness and provide information to visitors. The banners helped create a positive impression of QUT on guests from the industry and were also utilised in media coverage before and after the event.